Building a business is f&*%ing hard.But it doesn't have to be.

I help entrepreneurial leaders implement the Pinnacle Approach, a simple framework to execute your vision, grow faster, and have fun again. We rope in and climb with you.

Schedule a CallTake the Baseline Assessment
The challenge

Most businesses hit a ceiling and never break through.

They struggle with the “5 P's.” Being weak in any one of these can stall your growth and cap the value of your business.

01

People

Lacking a team of “A players.” Limited clarity on who owns what. Heavy reliance on the owner.

02

Purpose

No compelling vision that aligns, excites, and engages the team. Lacking a differentiating strategy.

03

Playbooks

Few core processes, so the team can't execute consistently or deliver repeatable, exceptional results.

04

Perform

Limited accountability and structure to ensure challenges and barriers are identified and solved.

05

Profit

Low profit margins relative to peers, and limited cash flow to invest back into the team.

Every business has an operating system. Is yours helping or hurting?

The approach

Your path for the climb

We guide you through the Pinnacle Business Operating System, the five principles every great business runs on. Built around where you're going, not where you've been, and customized to your company rather than forced into a mold.

The Pinnacle 5 P's model
PeopleThe right people in the right seats, a unified team working toward a common goal.
PurposeWhy you exist, where you're going, and how you'll get there. Clarity becomes strategy.
PlaybooksClear processes, consistently followed by everyone on the team.
PerformFollow-through and the right meeting cadence turn the plan into execution.
ProfitRight people, clear purpose, strong playbooks, consistent performance: a truly valuable company follows.
Pinnacle

Anthony is a Certified Pinnacle Business Guide. The Pinnacle Approach is built on the five principles documented in the #1 Amazon bestseller Peak Performance by Gregory Cleary.

Peak Performance book
If you want to go fast, go alone. If you want to go far, go with a team. If you want to go fast and far, go with a guide.
Anthony Macleod speaking
About Anthony Macleod · Your Guide

I've been there.

I started, scaled, and successfully sold a business. I've lived the ups and downs, made the mistakes, and have the scar tissue. Now I take what I learned to help other entrepreneurial teams grow, increase value, and have fun doing it. Pinnacle was our cheat code.

Co-Founder & CEO, Ally Pediatric Therapy. Grew to 8+ locations and 250+ employees, with a successful majority sale in 2022.

Certified Pinnacle Business Guide · 3x Inc. 5000 · 2x Best Places to Work · Phoenix Business Journal 40 Under 40 · YPO Member & Moderator-Trained.

Learn more about AnthonyConnect on LinkedIn
The proven path

From discovery call to your Higher Peak

The proven path
5
A Higher Peak

The team is healthy and strong, and the business is profitable, growing, and valuable. You hold an Exit Readiness Plan and the freedom to decide the Higher Peak for you and the business.

4
Steady Ascent

The OS is strong and ingrained across the org, so now we push into the areas that unlock true breakthroughs, using the Value Compass to strengthen the levers of enterprise value.

3
Rope Up

Your custom OS is live. Quarterly and Annual Summits move the business forward, strengthening each of the 5 P's and your Bedrock Tools.

2
Base Camp

A three-day Base Camp that launches the operating system. Vision set, roles clarified, and your SVEP built and rolled out broadly.

1
Map the Climb

A discovery call to understand the journey you're on, a commitment to move forward, and a custom Rollout and Onboarding Plan.

The Summit Room

Where the real work gets done.

This is where leadership teams step out of the day-to-day to work ON the business, not just in it: a focused space for deep work, solving the big challenges, and keeping the whole team engaged from start to finish. (And yes, the snacks and refreshments are handled.)

Built for deep workSolve big challengesHigh engagementSnacks & refreshments
Higher Peak working session
Anthony with a client leadership team
The Summit Room at Higher Peak
A working session in the Summit Room
Proof

What our clients say

“

Anthony has been integral to our shift to expansive national growth. The structure his system provides lets my team of 200+ establish clear goals, standardize cadence across departments, and build the processes we'll need to scale from 200 to 1,000+.

Erik Osland
Erik OslandCEO, evolvedMD
“

Pinnacle has completely changed the way our leadership team operates. Anthony is a fantastic implementer. Highly recommend.

Jack Lawson
Jack LawsonCEO, Pathways for Life
“

We had a tremendous few days with Anthony as our guide getting set up with the Pinnacle tools. It has already added a ton of value to TPA and the way we do things.

Connor Pera
Connor PeraCEO, The Print Authority
“

Pinnacle gave us the structure to get our team aligned and executing, so I could step out of the day-to-day and focus on where I add the most value: growing the business. Knowing the team has a clear plan and accountability is a game-changer.

Jack Eldridge
Jack EldridgeCo-CEO, Strobes N' More
“

I'll admit, I was skeptical at first. But over the last few quarters the team's bought in, we've hit our Rocks, and you can feel the momentum building. It's helping us turn vision and strategy into real action.

Cole Carrera
Cole CarreraCo-CEO, Strobes N' More
“

Working with Anthony has been one of the most important decisions I've made in our business. His ability to focus a team on the essential, simplify operations, accelerate growth, and create true strategic clarity has been nothing short of game-changing.

Brian Ferguson
Brian FergusonFounder, Arena Labs
In good company

Teams on the path to their Higher Peak

Compu-Tax & Accounting Creative Therapy Solution Dymond Speech & Rehab evolvedMD Genesis Landscape Solutions Oberle Risk Strategies
OnCall Solutions
Pathways for Life Pinnacle Building Services Polaris Pest Group The Print Authority Strobes N More Treasures 4 Teachers Truss Vet
Getting started

Let's reach your Higher Peak

1

Have a Conversation

Schedule a brief call to learn how Anthony and the Pinnacle Approach could help you reach your goals.

2

Audition Your Guide

You and your leadership team meet with Anthony to decide if he and the approach are the right fit.

3

Start Your Journey

Begin working together on a plan customized to your company and team, and start climbing.

Schedule a Call
Free assessment

See where you stand

The free Pinnacle Baseline Assessment is a quick, easy online tool that shows where you score across the “5 P's,” and you'll get a personalized report so you know exactly which part of the climb to focus on first.

Take the Baseline Assessment
Pinnacle Baseline Assessment report